COL Group Names CMO and Senior International Hires to Drive FlareFlow’s Vertical 2.0 Strategy

COL Group has appointed Timothy Oh as chief marketing officer of FlareFlow, adding to his existing role as general manager for international business, as the Shenzhen-listed digital entertainment company announces a wave of senior international hires tied to its next growth phase.

Jason Ander joins as head of U.S. partnerships within Oh’s international business division, bringing prior senior experience at Hulu, Paramount and TikTok across content and platform partnerships and digital entertainment growth initiatives. Eileen Low has been named head of partnerships and sales for Asia, with background from Disney and Canal+ Distribution in platform and content partnerships.

Oh has spent the past year leading international initiatives spanning distribution, localization, creator partnerships and platform expansion. Under his oversight, FlareFlow launched its “Microdrama-in-a-Box” offering for telcos and streaming platforms and helped build what the company says is among the world’s largest international microdrama distribution networks. He also helped spearhead the company’s push into new vertical-first formats, including “SupermodelMe.”

Two additional U.S.-based hires – a head of marketing and a head of content and operations – are expected to join in June.

The appointments are tied to COL Group’s Vertical 2.0 direction, under which FlareFlow is broadening its focus beyond traditional romance microdramas to encompass high-end live-action titles, creator-led stories, AI-assisted and selectively AI-produced content, branded projects, and new vertical-first genres and formats. International projects in development include tie-ups with European vertical platform Shorts (Luni) and collaborators across Southeast Asia.

FlareFlow generated more than $2 million in revenue from TikTok microdrama collaborations in the first quarter of 2026, placing it among TikTok’s leading microdrama content partners globally by revenue contribution.

Oh said: “The vertical content models that work in China and the U.S. will not necessarily work for every market adopting vertical entertainment. Our focus now is building a more robust strategy across content, partnerships, localisation, and accessibility to make vertical content more accessible than ever to audiences globally.”